INITIATIVES
Sometimes we make things simply because we think they should exist. From helping artists make money to opening up conversations around mental health, these are some of the ways we’ve tried to make underground music a little better.
DON’T KEEP HUSH
Created by Keep Hush founder FredCC and Vanessa Maria, Don’t Keep Hush started a conversation around mental health and music. The initiative brought the conversation onto the dancefloor too, with a Don’t Keep Hush party at Southbank Centre and merch raising money for Black Minds Matter.
MERCH SERVICE
When clubs shut during lockdown, so did a major source of income for artists. We built Merch Service: a pre-order platform that let independent artists design and sell their own merch without paying for stock upfront. We brought the suppliers, production know-how and infrastructure - artists brought the ideas. A simple way to help our community make money when gigs disappeared.
GREENPRINT
Greenprint was a six-part interview series exploring the people pushing dance music forward... and what they wanted to change about it. Supported by Nike, the first series featured Tash LC, Frankie, SHERELLE, Fauzia, Ellie Ramsden and Saint Ludo: DJs, founders, photographers and music heads building things differently.
PROJECTS
Keep Hush works with partners to build projects that make a positive impact in the dance music community, by uplifting emerging artists, creating new music, or hosting events that would otherwise be impossible without their support.
BERGHAUS: OFF SIGHT
We put out open calls across the UK, picking emerging DJs to play Keep Hush events alongside established artists: often giving them their first proper club set.
NANDO'S: 100% HEAT
We turned Nando’s restaurants into clubs, and their studio into a home for new music. 12 emerging producers and vocalists from the Keep Hush community were brought together to make a five-track UK garage, funky and grime EP. We wrapped it in full throwback Garage energy, then launched it with parties in Nando’s restaurants across London, Bristol and Manchester.
NIKE: SPLIT SCREENS
For the return of the Air Max BW, we worked with Nia Archives, M.I.C, Elheist and WIZE to create Split Screens: a music-first campaign built around their own sound and visual identities.
DEPOP: MAXIMUM STYLE
We explored the relationship between 90s rave style and circular fashion through an upcycled collection and a conversation between Nia Archives and jungle pioneer DJ Flight, moving into a late night rave at Corsica Studios.
CARHARTT: HURA HURA TAKEOVER
For our second collaboration with Carhartt WIP in Singapore, we teamed up with local collective Huru-Hara to create a night rooted in the city and the wider Southeast Asian underground. Rather than flying over a UK lineup, we worked with Huru-Hara to programme an all-female SEA bill, while building Carhartt naturally into the event, campaign and recorded content around it.
TOTTENHAM HOTSPUR: SYDNEY
For Spurs’ trip to Australia, we created two nights around UK club music, working with local collective Extra Spicy to programme Australian artists already pushing those sounds.Mincy, Obeido, Domonique Dee, AHJU and Tuff Traxx took over the decks, with Askew Bedu hosting.Rather than parachuting a UK party into Sydney, we used local scene knowledge to make something that felt properly at home.
Get in touch if you have a brief, challenge or just want to make real impact in dance music with us.